No. 02 — Felicia Pennant
About
Fashion × Football, in her own words
- Founded
zine, 2016- Awarded
- PPA New Talent 30 under 30 · The Football Black List
- Studied
- Central Saint Martins — Fashion History & Theory
Currently
Fashion & Beauty Editor, WhoWhatWear UK
Founder & Editor-in-Chief, zine
In her own words
Felicia Pennant is an award-winning journalist and creative storyteller from London. Her work focuses on fashion, football, lifestyle, and cultural commentary. She has a Fashion History and Theory degree from Central Saint Martins, an NCTJ Level 3 Diploma in Journalism (Industry Gold Standard), and a Corndel Level 3 Diploma in Management.
She founded trailblazing football and fashion platform zine in 2016, to counter the male, pale, and sometimes stale state of modern football culture, which was named one of The UK's Best Independent Football Magazines by Hypebeast in 2019.
Pennant was Editor-in-Chief at SoccerBible most recently, had a Dazed Digital 'Good Sports' column, and held Editor roles at MATCHES, Dazed Beauty, and ASOS Magazine while writing for ELLE UK, Vogue.co.uk, Grazia, i-D, and other titles.
Having interviewed the likes of Alexa Chung and Héctor Bellerín, and appeared in Chelsea FC, Nike, Stance, and Sky Sports campaigns, she wrote the Nike x Martine Rose Nike Shox MR4 launch zine and was a Narrative Director on a Nike WC23 Jersey Culture campaign.
Pennant won the PPA New Talent 30 under 30 Award 2019 and was named on The Football Black List 2019.
Education
- Central Saint Martins — Fashion History & Theory
- NCTJ Level 3 Diploma in Journalism — Industry Gold Standard
- Corndel Level 3 Diploma in Management
Awards & recognition
- PPA New Talent 30 under 30 — 2019
- The Football Black List — 2019
- UK's Best Independent Football Magazines, Hypebeast — 2019
As seen in · Worked with
- Vogue
- WhoWhatWear
- ELLE
- Dazed
- i-D
- Grazia
- SoccerBible
- Nike
- Chelsea FC
- Stance
- Sky Sports
Selected campaigns
- Nike WC23Jersey Culture campaign · Narrative Director
- Nike x Martine RoseNike Shox MR4 launch zine
- Chelsea FCcampaign
- Stancecampaign
- Sky Sportscampaign
- Lucy Bronze zine digital cover
- WhoWhatWear UKFashion & Beauty Editor
- Vogue.co.uk · ELLE UK · Grazia · i-D · Dazedbylines
